How Ja Morant and Nike designed his first signature boot and colorways

Yes Morant was like a kid who gets a new pair of shoes before the first day of school. When the Memphis Grizzlies all-star point guard went to a Nike basketball meet about his future signature sneaker, he was given an all-black sample shoe to wear just to wear.

The meeting lasted about six hours, but Morant wore the shoes the whole time while sitting on the couch.

Over a period of 18 months, Nike and Morant went through a detailed process to make him the first Gen Z Nike basketball player. It all culminated with the unveiling of Morant’s first signature shoe on Christmas Day. The Ja 1 sneaker will be available in April at select retail locations and on Nike.com, priced at $110.

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