Photo by Luca Bravo on Unsplash
Whether you’ve seen travelers book a Manila airport transfer through social media or visited a place for its famous selfie spot, you’ve probably realized the power of marketing when it comes to travel. There are countless travel destinations around the world that are using creative social media marketing strategies to engage potential visitors. In this blog post, you’ll find five travel destinations that are rocking social media. You’ll learn about the types of content they use, the platforms they use, and the strategies that have helped them reach new levels of engagement.
5 travel destinations that are making waves on social media
1) Greece
Greece is a fantastic travel destination for anyone looking to discover the world. And if you’re looking for inspiration on social media, Greece is the place to be. The country has done a great job of promoting its natural beauty and cultural attractions through creativity and engaging content across all major social media platforms. The Greek National Tourism Organization (GNTO) is present on several platforms including Instagram, Facebook and YouTube. On each platform, GNTO features captivating images of the country’s stunning landscapes and historic sites. To further drive the commitment, the organization shares stories of people who call Greece home. Through these contributions, viewers can get an authentic taste of what it feels like to experience Greece and its rich culture. The GNTO also makes great use of influencer marketing to raise awareness of its many attractions. This marketing strategy allows them to reach new audiences, leveraging the influence of influencers in their niche and featuring content from famous people like singer David Guetta and travel bloggers.
2) Iceland
As one of the most beautiful and exotic travel destinations in the world, Iceland is a prime candidate for inspirational travel-related social media engagement. From scenic vistas to out-of-the-ordinary adventures, Iceland has something for everyone – making it ripe for content creators. With its geothermal hot springs, black sand beaches, awe-inspiring glaciers and breathtaking waterfalls, Iceland offers endless opportunities for captivating imagery and creative storytelling. If you want to inspire potential travelers with amazing visual content, Iceland is the perfect destination. Social media campaigns like My Iceland Adventure encourage potential visitors to share their personal experiences in the country, while travel companies use user-generated content to promote their services. Tourism companies like WOW Air have incorporated influencer campaigns into their marketing strategy to capture stunning photos of the Icelandic landscape.
3) Hawaii
Hawaii has been a top travel destination for years, and it’s no surprise that the social media game is just as strong. With stunning beaches, lush rainforests, and active volcanoes, Hawaii offers something for every traveler. The Hawaii Tourism Authority takes full advantage of their vibrant graphics to create content that resonates with travelers from around the world. One of Hawaii’s most powerful social media marketing strategies is the hashtag #LetHawaiiHappen. By encouraging users to share their Hawaii vacation stories, the hashtag puts real people in the spotlight and highlights the unique experiences Hawaii has to offer. The hashtag is often used in combination with other popular trends like #ThrowbackThursday and #SundayFunday to further engage potential visitors.
4) New Zealand
New Zealand has long been a popular travel destination for travelers from around the world. Its breathtaking landscapes and abundance of activities make it the perfect getaway for the adventurous and those looking to relax in nature. Like many popular travel destinations, New Zealand uses creative social media marketing strategies to inspire more engagement from potential visitors. One effective approach is the use of video content, which New Zealand has been particularly successful with. For example, their YouTube channel has numerous videos showcasing some of the country’s most amazing sights and activities. From aerial views of Milford Sound to horseback riding through the mountains, these videos capture the beauty and excitement of a New Zealand vacation.
5) Australia
When it comes to creative social media marketing, Australia leads the way. From beautiful aerial shots of their stunning beaches and sunsets to creative videos and posts, Australia knows how to captivate its audience. A great example of her work is the #SeeAustralia campaign. This campaign promotes amazing Australian destinations through stunning images of nature, culture and wildlife. As part of this campaign, they used a “virtual road trip” feature on their website, allowing users to explore the country from anywhere in the world. This interactive journey inspired people to explore the country while giving them an intimate glimpse of its beauty. The Australian Tourism Board runs several competitions and giveaways throughout the year. This encourages people not only to follow them on social media, but also to interact with and share their posts