Actor Liev Schreiber’s Sláinte Irish Whiskey has expanded its presence in the United States with distribution agreements in seven states.
Sláinte Irish Whiskey was created in collaboration with headlight Actor Schrieber and industry expert Richard Davies in September 2022.
The Smooth Blend bottling was previously only sold online, but is now launching in the US states of Texas, Florida, New Jersey, New York, Nevada, California and Massachusetts.
Sláinte Irish Whiskey would like to donate money from product sales to Blue Check Ukraine, an organization also co-founded by Schreiber.
Blue Check is a collective of humanitarian crisis response experts, entrepreneurs and filmmakers with decades of experience addressing the needs of conflict-affected populations and documenting solidarity movements against oppression.
The organization identifies, reviews, and expedites urgent financial support for Ukrainian NGOs and relief initiatives performing life-saving and other essential humanitarian work.
For every sale of the Smooth Blend, $1 will be donated to Blue Check, while 100% of the monies from the sale of its limited edition 18-year-old whiskey will be allocated and donated to the initiative.
“Making Sláinte accessible to even more people across the country will help us raise additional money and awareness for Blue Check Ukraine, which is our ultimate goal,” said Schreiber.
The 18 year old is a limited edition blend that retails for $499.99.
A deal has been signed with Strongside Brands to expand distribution to Texas and Florida, while Park Street will serve as the distribution team in California and New York.
In the meantime, Allied Beverage will be responsible for listings in New Jersey, Sunshine Beverage will manage the brand in Florida and Green Light Distribution will offer Sláinte in Texas.
Tian Beverage Distributor will serve Nevada and Martgnetti Companies will serve Massachusetts and Rhode Island.
“I am delighted that the initial launch of Sláinte Irish Whiskey is proceeding as planned,” added Davies.
“We initially launched online with the strategic intention of soon being sold in stores across the US and I am thrilled that we were able to meet our business goals within the planned timeframe.
“Our distributors and sales teams are extremely excited about the positive feedback Sláinte has received.
“We are inducting some very prestigious and influential lists in our geographic locations, proving that our quality product, with its return component, is resonating with consumers.”